“The smart rugby ball that Mr. Su, the Premier of Executive Yuan, is showcasing here, is designed and manufactured by the Taiwanese baseball sports technology company , Jingletek, who just had an interview with CNN.”
Nov, 30th, 2021, at the National Sports X Technology Strategy Review Board Meeting, the world’s first smart rugby was displayed. Premier Su is showcasing the ball to symbolize Taiwan’s major step forward in the sports technology industry.
2021年初一間台灣運動科技新創公司登上 BBC報導最佳產品，不到一年內，又榮獲CNN 專題採訪，究竟台灣這間新創公司具有什麼魅力，能在短短一年內受到全世界的矚目呢？
In early 2021, the Taiwanese sports technology startup was listed as the best product oF CES 2021 reported by the BBC. In less than a year, CNN also conducted an interview with the company. What is the charm of this startup company in Taiwan? Why is this startup company getting the world's attention?
勁格貝爾運動科技股份有限公司在2017年由一群工程師團隊成立，在2020年推出第二代智慧棒球STRIKE 2.0 ，首次與迪卡儂合作，成為第二個非迪卡儂自有品牌的販售產品。這三年內勁格貝爾深耕台灣各層級的棒球以及相關產業鏈，從三級棒球到成棒，北中南知名的棒球學校、魔技防護訓練中心、康柏運動物理治療中心與信心野球經紀公司都是深度合作夥伴。
Jingletek was established in 2017 by a team of engineers. In 2020, it launched the second generation of smart baseball STRIKE 2.0. STRIKE 2.0 has been selected by Decathlon, the world's largest sporting goods chain store, and became the second non-Decathlon branded product for sale. In the past three years, Jingletek has been deeply involved in the baseball and related industry chains at all levels in Taiwan, from U12 to the professional league. The well-known baseball training centers, athletic training centers, physiotherapy centers, and sports agencies are all strategic partners.
The CEO said that he would switch from the technology industry at the beginning to see the business opportunities of future sports technology and the natural competitive advantage from Taiwan. Taiwan is a small country but can have the best electronic chip production, high-end software talents, and cost-effective sports goods OEMs at the same time. In this way, from hardware sales to the international market, and then through the integration of software and hardware to increase customer adhesion, this is a perfect solution. Only Taiwan has such good conditions to enter the international market.
「棒球運動是一種極具智慧的戰略型運動，有了數據等於你知道棋盤上每個角色的能力，知己知彼方能百戰百勝。團隊在尋找屬於台灣的勝利方程式，讓在這個生態系裡的每個角色都可以因為運動數據而獲得更好的表現」- STRIKE 執行長 林敬倫
"Baseball is a very intelligent and strategic sport. With data being provided, you will have a deeper understanding of the abilities of each individual on the team. Knowing yourself and the enemy can win every battle. The team is looking for a winning formula that belongs to Taiwan. Every player can improve their performance because of sports data that is now available to them through this technology. “ Said Jingletek CEO, Lin Ching Lun.
面對世界各國在各大賽事中紛紛開始使用運動科技與軟體數據協助運動員，STRIKE 團隊表示作為一個運動科技品牌公司，最難的不是量測到運動員數據的技術，而是如何讓這樣的技術實際落地生產，以及找到對的合作夥伴讓他普及化並且在產業中以數據作為彼此連接的橋樑。而在部分 HYPE x SPIN 加速器幫了很多忙，接觸國際化的團隊調整營運與商業模式。
Faced with the fact that countries around the world have begun to use sports technology and software data to assist athletes in major competitions, the STRIKE team stated that as a sports technology brand company, the most difficult challenge is not to measure the technology of athletes’ data, but how to make such technology practically. Landing production and finding the right partner allowed him to popularize and use data as a bridge to connect with each other in the industry. HYPE x SPIN accelerators have helped a lot in this part, contacting international groups to adjust their operations and business models.
STRIKE initially decided to develop smart baseball with the goal of popularizing sports data and simply obtaining data. The data becomes a common language for training, competition, adjustment, and teaching. We deeply understand the different needs of players, coaches, teams, parents, protection, treatment, and even player agents. From the original pitcher data to team data, it can be expanded from a single user to a system designed for the team.
Several in-depth partners in the CNN interview also expressed their views on how STRIKE Smart Baseball can assist them in sports data.
“We love baseball in Taiwan very much, and the performance of the players is also very good, and Confidence Baseball is always looking for potential players, and provide a full package service so that the players have no worries. But in this process, each contract is a gamble for the company. Potential and risk often coexist. We follow the traditional perspective of scouts, we also introduce data, through the data we can significantly reduce the risk of selecting the wrong candidates, and improve the overall return on investment. At the same time, we also use smart baseball to keep watching the status of signed players in real-time. If there is a risk of fatigue, injury, etc., we can also intervene in advance to assist players in adjustments and prolong the professional life of our signed players.”
“I used to be a pitcher in Australian professional baseball, I wish there had been such a product that could have obtained my pitching data to verify my ideas. After all, the competition won't end just a game, everyone hopes to be able to pitch more and play longer on the field. If I don't know the results of my own training, then I will only be more confused in such a competitive environment. I'm a coach now, and I often tell the players to perform stable first in order to improve later. However, there are still many times that there are communication issues. Players can’t see what we saw. At this time, data is the best communication tool. The data clearly tells whether the players have made progress according to our guidance adjustments”
白河商工 尹柏淮投手 National Pai-Ho Senior C&I Vocational School - Pitcher, Yin Bo-Huai
“I love the feature which synchronizes data and video recording the most, so I can understand the performance of each pitch, I also can review the pitching mechanism of each pitch, then I am able to find the best mechanism that suits me.”
白河商工 阮裕智投手 National Pai-Ho Senior C&I Vocational School - Pitcher, Ruan Yu-Zhi
“I love the data which is related to the spin rate the most, then I can understand the quality of each pitch, is it easy to be batted? ”
康柏物理治療中心/訓練中心 李柏融所長 Combo Physiotherapy Clinic & Training Center - CEO, Li Bo-Rong
“We have been deeply devoted to the physical therapy of professional athletes, and therefore we have opened a training center specifically for athletes' injury prevention and post-operative rehabilitation. There has always been a problem with baseball players, that is, I am not sure whether my rehabilitation effect is good, or if I have done so much, is it useful? Often players give up during the treatment. Through the introduction of sports data, we know his peak state before the injury, and in post-operative rehabilitation, we can also know whether the adjustments after each course training are on the right path. The players are now getting clear data to show their progress, then they have confidence and work harder, and even perform better, the two pitchers from National Pai-Ho are the best examples.”
Through TTA’s(Taiwan Tech Arena, subsidized by Ministry of Science and Technology program), Jingletek had an opportunity to showcase this technology at CES 2021. Jingletek also attended the National Strategy Review Board Meeting, and Taiwan will now have an important position in the sports technology industry as we are in semiconductors.