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Software&Internet&Consumer

Swift Giant Limited (Bubbleye)

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Bubbleye 透過自然語言處理和機器學習技術允許廣告平台預測用戶的興趣。針對數百萬個數據點進行排序,以找到應用程序和用戶之間最大價值的聯繫,提高用戶留存率和貨幣化率。

The lack of precise targeting in mobile advertising results in poor quality advertisements and costly user acquisition costs for app developers. Using advertising analytics, Bubbleye’s natural language processing and machine learning driven technology allows ad platforms to predict a user’s interests. It sorts through millions of data points to find the nexus of maximum value between apps and users, thereby increasing install rates by 30% and resulting in higher user retention and monetization.